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Health

As a total healthcare enterprise, the Otsuka group of companies creates innovative products and seeks ways to maintain and promote better health for all.

Raising Awareness of Health

The Otsuka group engages in a variety of activities to raise awareness among stakeholders on the importance of staying healthy.

Building Awareness of Prevention of Heat Disorders

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Otsuka Pharmaceutical: Raising awareness of heat disorder prevention

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Otsuka Pharmaceutical Factory: Committee for Awareness of Hidden Dehydration activities

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Otsuka Pharmaceutical Factory: Committee for Awareness of Hidden Dehydration activities

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Otsuka Pharmaceutical (H.K.): Running program

Ever since the launch of POCARI SWEAT, Otsuka Pharmaceutical has been advocating the importance of hydration and electrolytes in a variety of daily activities. The company conducts educational events for people of all ages, from children to seniors, and has engaged in efforts to raise awareness on the prevention and treatment of heat disorders for over 25 years. Specifically, Otsuka Pharmaceutical employees visit sites to give seminars on the importance of hydration and electrolyte replenishment based on scientific research at Otsuka Pharmaceutical research institutes and elsewhere. These activities have been expanded to include educating athletes, coaches, construction workers, factory workers, staff employed in hot environments, the elderly, and other people at risk of heat disorders throughout Japan. Moreover, in 2016, Otsuka Pharmaceutical and Otsuka Foods support COOL CHOICE, a national movement sponsored by the Japanese government to encourage decisions to mitigate global warming concerns. Additionally, Otsuka works to publicize prevention and treatment of heat disorders by providing support at high-school tournaments and other summer sports events, and also by working with local governments to develop and distribute posters and leaflets.
In recognition of the nationwide nature and large scale of these diverse activities, Otsuka Pharmaceutical was honored with a Heat Illness Prevention - Communication Project Hitosuzumi Award in 2016.* The company was named Best Communicator for the third consecutive year and received a Top Runner Award (Private Sector), presented to the organization that implemented the most effective heat disorder prevention initiatives among all of the award-winning organizations. In line with its commitment to helping people maintain and improve their health, Otsuka Pharmaceutical will continue to raise awareness of the importance of hydration in all respects, including electrolytes and with regard to prevention of heat disorders in the face of global warming and other environmental changes, aging societies, and exercising safely.
Otsuka Pharmaceutical Factory supports and cooperates with the Committee for Awareness of Hidden Dehydration, which works to raise awareness of ways to prevent and treat dehydration before it becomes critical. Heat disorders occurs when heat is not released and builds up in the body. This phenomenon is closely tied to a lack of proper hydration. In the past, dehydration was commonly treated by administering liquids, but today it is increasingly common to treat mild to moderate dehydration with an oral rehydration solution early on to prevent milder cases from becoming serious. Efforts to raise awareness of oral rehydration solutions have increased recognition and understanding of heat disorders, and the Japanese Association for Acute Medicine has included OS-1 as a recommended oral rehydration solution in their treatment guideline. Otsuka Pharmaceutical Factory will continue to support the activities of the Committee for Awareness of Hidden Dehydration to raise awareness of the issue and prevent dehydration by promoting proper hydration, including replenishment of electrolytes.
At Otsuka Techno, forklift operators work outdoors moving products, and warehouse managers are in charge of heat disorder prevention efforts. The company distributes Japan Industrial Safety & Health Association pamphlets on prevention of heat disorders and works on raising awareness and understanding of heat disorder prevention.
The EN Otsuka Pharmaceutical Hanamaki and Kitakami factories in Japan communicate the dangers of heat disorders to employees, as well as to outside vendors working at the factories, frequently reminding workers to rehydrate. Between June and September, POCARI SWEAT dispensing machines are installed at both factories so that employees can hydrate as needed during the hottest months of the year.
Otsuka Pharmaceutical (H.K.) works with the Early Psychosis Foundation (EPISO), an organization that provides support to those with mental illness. EPISO members include psychiatrists from university hospitals, professors at the University of Hong Kong, social workers, volunteers and others. The organization engages in activities designed to provide a better understanding of those with mental illness and operates yoga and running programs with the aspiration to promote better health through exercise. To support these activities and ensure that the EPISO program is beneficial to all, Otsuka Pharmaceutical (H.K.) educates the doctors and volunteers on the importance of hydration and ways of hydrating and replenishing electrolytes. Otsuka Pharmaceutical (H.K.) is involved in both pharmaceutical and nutraceutical fields and will continue to use its knowledge and experience in both areas to contribute to people’s health.

* As part of the Heat Illness Prevention Communication Project, a public/private initiative under the auspices of the Ministry of the Environment, the Hitosuzumi (Cool Break) Awards are given to recognize outstanding initiatives to prevent heat disorders.

VOICE

写真
Cooperation with Super Nutrition Education School
Tasuku Maeda Registered Dietitian
Administrative Department
Company Cafeteria Otsuka Pharmaceutical Factory, Inc.
 

In response to a request from Tokushima Naruto Uzushio High School—a designated Super Nutrition Education School under a project introduced by the Ministry of Education, Culture, Sports, Science and Technology—we held a seminar titled “Honing Your Sense of Food – Understanding Physical Changes through Nutrition and Sports” for students aiming to become top athletes. The seminar focused on issues related to nutrition, diet, and health management and the relationship between food and sports. We followed this with a meal for the students in our company cafeteria. The students conveyed how impressed they were with how delicious a nutritionally balanced meal can be.

Otsuka Pharmaceutical, Otsuka Pharmaceutical Factory, EN Otsuka Pharmaceutical, Otsuka Foods, Otsuka Techno, Group companies outside Japan

Raising Awareness of Women’s Health

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Otsuka Pharmaceutical: Women’s Health Seminar

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Otsuka Pharmaceutical: Saga Nutraceuticals Research Institute

The average lifespan in Japan, which is over 80 years old for both men and women, is among the highest in the world. By contrast, the average for healthy life expectancy, during which the elderly are not bedridden or require home nursing care, is approximately nine years lower for men and approximately 12 years lower for women than their respective life expectancies.*
In an aging society like Japan, extending healthy life expectancy is a matter of great importance. Similarly, creating an environment in which women can be active while being involved in raising children, caring for aging parents, and maintaining their own health is also crucial.
For many women, their professional and personal lives are disrupted along with their bodily rhythm and physical condition as they age. According to a survey for example, respondents felt less positive about being promoted. The care received during and after the midlife transitional period, a time of significant physical and mental changes, has an impact on their healthy life expectancy. To help women stay healthy and beautiful during and after the midlife transitional period, Otsuka Pharmaceutical developed EQUELLE, a supplement containing equol made by lactic-acid bacteria fermented on soybeans.
The company also conducts seminars across Japan on women’s health that focus on the physical and mental changes that take place at each stage of life. The seminars also cover ways to lighten this transformational period that are suitable for each individual, so that women can lead full and active lives.
In 2016, the company released the results of its joint research on equol with Kindai University Research Institute of Oriental Medicine and continues to focus on ways of improving women’s quality of life.
In addition to information on women’s nutrition available to the general public on its website, Otsuka Pharmaceutical provides support for Otsuka group employees such as seminars on women’s health to help employees consider and manage their own health.

* Source: Reference materials related to Health Japan 21 (the second term)
Otsuka Pharmaceutical, EN Otsuka Pharmaceutical

Supporting the Pink Ribbon Campaign

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Taiho Pharmaceutical: Booth at Pink Ribbon Symposium

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Taiho Pharmaceutical: Pink ribbon illumination at Kitajima Plant

Taiho Pharmaceutical supports the Pink Ribbon campaign, a worldwide effort to raise awareness on, distribute accurate information about, and promote early detection and treatment of breast cancer. Working in unison, the entire company undertook initiatives in 2016 with a particular focus on breast cancer awareness month in October. From mid-September through October, pink ribbon charms were placed at the reception counters at Taiho Pharmaceutical headquarters (main and annex buildings) and the Tokushima Plant to raise awareness among visitors. The water treatment facility at the Kitajima Plant was lit in pink on Pink Ribbon Day, October 1st, and the lawn illuminated with LED lights in the shape of a pink ribbon to draw attention to October as breast cancer awareness month.
Taiho Pharmaceutical participated once again in 2016 in the Pink Ribbon Symposium in Tokyo (sponsored by the Japan Cancer Society and the Asahi Shimbun) with a booth. In addition to distributing information on the latest breast cancer treatments, the goal of this symposium is to introduce patients to ways of fighting cancer and maintain their mental health. The 2016 symposium was so popular that after receiving 2,000 registrations, organizers closed the registration period early and drew lots for the remaining 780 spaces. This year’s theme was Together we can overcome—"The latest breast cancer treatment and mental health care." The symposium featured talks by specialists and actress Kaho Minami for people living with breast cancer and their families. The speakers fielded many questions from the audience who expressed even more interest in breast cancer than in past years.
Visitors to the Taiho Pharmaceutical booth received pink ribbon stickers and a leaflet entitled Don’t Miss these Signs of Cancer! with information on detecting breast cancer and variety of other cancerous tumors, as well as a laundry bag designed to raise awareness. The laundry bag was selected in an employee survey as the most appropriate item for raising awareness since the nearly daily chore of doing laundry would maximize people’s exposure to the message. The company hopes that the laundry bag will motivate more women to think about early detection and lead to more people receiving treatment.
Today, it is estimated that one in 11 women* in Japan will develop breast cancer. Taiho Pharmaceutical will continue to widely support the Pink Ribbon campaign to help ensure that as many women as possible receive support when they need it.

* Source: Center for Cancer Control and Information Services
Taiho Pharmaceutical

Health Information Online

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Taiho Pharmaceutical: SURVIVORSHIP.jp website (In Japanese only)

Otsuka group companies are involved in awareness-building activities to promote proper understanding of cancer and other diseases. Taiho Pharmaceutical shares information on a wide range of diseases and illnesses, including cancer, allergies, and lifestyle-related diseases. In 2007, Taiho Pharmaceutical launched SURVIVORSHIP.jp, a website based on joint research with the Shizuoka Cancer Center. To address the concerns of cancer survivors and their families, this website provides cancer patients with inspiration to overcome the challenges of life. The sections of the website that cover anticancer agents, radiation therapy, and diet proved so popular that the company developed a free smartphone app. (Click here for Taiho Pharmaceutical website Health and Illness page (in Japanese only.))
The Health and Illness page of the Otsuka Pharmaceutical website presents information on illness and health issues in a manner that is easy for the layperson to follow. (Click here for Otsuka Pharmaceutical website Health & Illness page.)

 
Otsuka Pharmaceutical, Otsuka Pharmaceutical Factory, Taiho Pharmaceutical

My First Water Project

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Otsuka Foods has been running the My First Water Project, which aims to disseminate information about safe and healthy water, since 2012. This program is based on the premise that parents are responsible for making choices about water until their children are old enough to make their own decisions. In 2016, the company continued to work with Bean Stalk Snow Co., Ltd. to distribute samples of CRYSTAL GEYSER to 300,000 expectant and nursing mothers across Japan. Employees participated in training sessions on bottle feeding to show mothers how soft water with fewer minerals is suited for infant formula.
Otsuka Foods

Otsuka Health Comic Library

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Otsuka Health Comic Library

The Otsuka group has been publishing the Otsuka Health Comic Library since 1989 as part of its efforts to contribute to better children’s health. A new volume is issued each year, and these comics have been donated to elementary and special needs schools throughout Japan. They are used in classes and student committee activities as a tool for teaching children about health in a fun way. A total of 27 volumes with 264 stories in all have been created, and 77 of these are available on the company’s website. In collaboration with the Japan Society of School Health, Otsuka Holdings has held health education workshops for elementary school nurses and other school officials since 2015 to promote health education using the Otsuka Health Comic Library.

Click here for more information on the Otsuka Health Comic Library.(In Japanese only)
Otsuka Holdings

Raising Awareness about Illness

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Otsuka Pharmaceutical: Schizophrenia Forum

Since 2009, Otsuka Pharmaceutical has provided support for forums on schizophrenia held each year in two cities in Japan. In 2016, the forums were held in Matsuyama and Shizuoka. Nearly 15,000 individuals have attended the 17 forums held in 14 cities so far.
Aiming to convey to the general public the importance of acknowledging schizophrenia as the first step to recovery, Otsuka Pharmaceutical joined Silver Ribbon Japan to organize a photo exhibition entitled Facing it Begins the Change on October 10, World Mental Health Day. The exhibition has been held twice, welcoming a total of 2,000 visitors and bringing hope that awareness and attitudes toward the mentally ill can change. These activities have been recognized by the international advertising awards Clio and Cannes Lions.
Additionally, US-based Avanir Pharmaceuticals created a documentary film to raise awareness of pseudobulbar affect (PBA) and, in collaboration with the Brain Injury Association of America, has screened the film to healthcare professionals, support groups, and reporters, as well as during the American Psychiatric Association annual meeting.

Click here for more information on the PBA documentary.
Otsuka Pharmaceutical

20 – TWENTY

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20 – TWENTY

Taiho Pharmaceutical provides support for the National Cancer Center Hospital’s  Orange Clover activities. This project is designed to help patients undergoing medical treatment to live full and active lives. Receiving the supervision of the program, Taiho Pharmaceutical distributed its 20—TWENTY booklet in 2016. The booklet was compiled for cancer patients in the AYA generation (adolescents and young adults), their families, friends, and others close to them.
The booklet does not just focus exclusively on issues of external appearance (skincare tips, information on wigs, etc.), but also addresses topics related to overcoming obstacles in daily life, dealing with negative emotions, and developing a positive attitude. The company distributes these to healthcare professionals in the hope that they will help patients undergoing cancer treatment deal with the issues they face. Taiho Pharmaceutical is committed to doing all it can to support patients through the nurses and other healthcare professionals who work with them.
Taiho Pharmaceutical

Otsuka Pharmaceutical, EN Otsuka Pharmaceutical
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Building Awareness of Prevention of Heat Disorders

Ever since the launch of POCARI SWEAT, Otsuka Pharmaceutical has been advoc...

Health
Raising Awareness of Health
Response thumb img womanhelth01

Raising Awareness of Women’s Health

The average lifespan in Japan, which is over 80 years old for both men and ...

Health
Raising Awareness of Health
Response thumb %e5%a4%a7%e9%b5%ac%e8%96%ac%e5%93%81 %e3%83%94%e3%83%b3%e3%82%af%e3%83%aa%e3%83%9c%e3%83%b3%e3%82%b7%e3%83%b3%e3%83%9d%e3%82%b8%e3%82%a6%e3%83%a0%e3%81%ab%e3%81%a6%e3%81%8c%e3%82%93%e3%81%ae%e6%a4%9c%e8%a8%ba%e5%95%93%e7%99%ba%e3%83%84%e3%83%bc%e3%83%ab%e3%82%92%e9%85%8d%e5%b8%83

Supporting the Pink Ribbon Campaign

Taiho Pharmaceutical supports the Pink Ribbon campaign, a worldwide effort ...

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Raising Awareness of Health
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Health Information Online

Otsuka group companies are involved in awareness-building activities to pro...

Health
Raising Awareness of Health
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My First Water Project

Otsuka Foods has been running the My First Water Project, which aims to dis...

Health
Raising Awareness of Health
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Otsuka Health Comic Library

The Otsuka group has been publishing the Otsuka Health Comic Library since ...

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Raising Awareness of Health
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Raising Awareness about Illness

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20 – TWENTY

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